This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from avirafragrances.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

• Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

• Log files track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.

• Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as Order Information.

When we talk about Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site, including processing your payment information, arranging shipping, and providing you with invoices and order confirmations. Additionally, we use this Order Information to:

• Communicate with you

• Screen our orders for potential risk or fraud

• Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us

We use the Device Information that we collect to help us screen for potential risk and fraud, particularly your IP address, and more generally to improve and optimize our Site by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we may use trusted payment processors, shipping partners, and analytics services to operate our store effectively.

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to lawful requests for information, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Economic Area, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

Additionally, please note that your information may be transferred outside of Europe, including to countries such as Pakistan, Canada, and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 13.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at avirafragrance@gmail.com